Remote OK

Product Marketing Manager Ecommerce

2026-03-27T22:00:37+00:00

We're looking for a Product Marketing Manager who will own the ecommerce vertical - end to end. This means you'll be the person who understands our ecommerce customers better than anyone else in the building: their workflows, their pain points, how they think about tools, and what moves them from "interested" to "convinced."

This is not a support role. You'll be expected to come with ideas, build programs from scratch, drive cross-functional initiatives, and see them through to results. You'll work closely with Marketing, Product, Growth, Content, and Sales - and you'll need to be as comfortable switching between strategy planning and execution.

If you've spent time in ecommerce - whether running your own store or marketing to merchants or serving ecommerce clients - and you're drawn to the craft of positioning, messaging, and storytelling, this role is for you.

About us:Â GetResponseÂ is a SaaS company recognized for its industry-leading email marketing and marketing automation software.Â WeâveÂ been serving our customers since 1998 and are proud to have 400,000+ SMBs and 1,000+ enterprise customers on board.Â WeâreÂ global, remote-friendly, and multicultural, yet we share the same values!Â

What you'll be working on:

Vertical positioning & messaging - Develop and maintain sharp, differentiated positioning for GetResponse's ecommerce offering. Translate product capabilities into customer value that resonates with online store owners and ecommerce marketers.
Go-to-market & product launches - Plan and execute GTM for new ecommerce features - from discovery through launch through post-launch optimization. You own the launch narrative, the timing, the assets, and the cross-functional coordination. You define the program, you run it.
Customer communications - Own the outbound product communications: monthly product update emails, ad-hoc announcements, and in-app messaging flows. You think about the user journey holistically - not just what we say externally, but what users see and experience when they're inside the tool.
E-commerce research program - Plan and run user interviews, market and competitive research on a regular basis. Synthesize what you hear into actionable insights that sharpen positioning, inform product decisions, and improve how we communicate value.
Feature adoption campaigns - Design and run recurring adoption campaigns throughout the year, not one-off launches, but an always-on program that educates users, drives activation milestones, and surfaces insights that feed back into positioning and product decisions.
Content & activation - Partner with content and marketing teams to shape educational and conversion-driving content: webinars, video tutorials, use case guides, landing pages. You'll appear on camera - this is part of the role.
Segmentation & experimentation - Work with lifecycle and growth teams to ensure the right message reaches the right user at the right moment. Think carefully about where users are in their journey, what would move them to the next activation goal, and test your way to better outcomes.
Cross-functional collaboration - This role sits at the intersection of Product, Growth, Lifecycle Marketing, Web, and Sales. You'll be the connective tissue between them, and your ability to work across teams without formal authority is essential.

What we're looking for:

3â5 years of experience in ecommerce marketing, product marketing, or a closely related role
hands-on familiarity with the ecommerce ecosystem - platforms like Shopify, WooCommerce, or Magento; marketing automation tools; merchant mindset. This can come from agency work, in-house ecommerce, or direct PMM experience
demonstrated ability to own and deliver marketing programs independently - not just contribute to them
experience creating customer-facing content and materials (not just internal docs)
comfortable on camera - webinars, video tutorials, and recorded demos are a regular part of this role

Nice to have:

direct B2B SaaS product marketing experience
exposure to email marketing platforms or marketing automation
experience with tools like Amplitude or similar product/analytics stacks, Confluence, Miro, Appcues, Survicate

SalaryÂ range:Â

contract of employment:Â 12 000 -Â 15Â 000 PLN gross/month

Â
ExtraÂ perksÂ include:*Â

we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
home office set up â a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
private medical care for employees and their family members
employee referral program â up to 10 000 PLN for recommending a friend
corporate life insuranceÂ Â
employee pension program (PPE)Â
flexible working hours and no meeting days â we want to help you adjust your schedule to your activitiesÂ Â
wellbeing and mental health culture â mental health helpline, sport card, etc.Â
modern equipment â most of our teams work on MacBooksÂ Â
English language classes
internalÂ initiatives like webinars, knowledge-sharing sessions, and more!Â Â

*Some benefits may be available for the talents hired under the contract of employment, only.Â

Apply and enjoy ourâ¯fully remote online recruitment process!Â

Review stage:Â Weâll check your resumÃ©/CV to screen for various criteria and match your talents with opportunities.Â

Phone interview:Â Weâd like to get to know you, and vice versa. Let us know why you want to join our team and why youâd be a great fit with us.Â

Hiring Manager Interview:Â Show off your skills! Meet your future manager and seeÂ whatâsÂ in store for you.Â

Task challenge:Â Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.Â Â Â Â Â Â Â Â Â

Team & Leadership Panel: Engage with your potential future teammates and leaders in a dynamic discussion, where you can demonstrate your skills and get a feel for our culture.

Offer:Â If you have what it takes, accept our offer and â welcome aboard! Join our team and be in great company!Â Â

MagdaÂ is the recruiter responsible for this process â if you have anyÂ additionalÂ questions, feel free to contact her!Â

Senior Sales Enablement Program Manager

2026-03-04T06:01:20+00:00

About Us:

ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do bestâserving great foodâby offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.

We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.

Founded in 2012, weâve navigated rapid growth and transformationâfrom startup roots through the pandemic boomâand are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, weâre deepening our commitment to helping local restaurants thrive in the digital economy.

About the Position:

Weâre looking for a strategic, data-driven Senior Sales Enablement Program Manager to accelerate the performance of our Revenue organization. This role sits at the intersection of Sales, Product, Marketing, and Revenue Operations and is responsible for translating go-to-market strategy into measurable seller behavior change.

You will lead enablement initiatives that drive revenue impact â including new product launches, pricing and packaging rollouts, everboarding programs, skills development, and process adoption. You wonât just deliver training â youâll design scalable systems that improve execution quality, shorten sales cycles, increase win rates, and elevate seller confidence.

This is a highly cross-functional, high-visibility role for someone who thrives in fast-moving environments, knows how to influence senior stakeholders, and can connect enablement efforts directly to business outcomes.

This position will report to our Director of Revenue Enablement. No direct reports.

This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.

WHAT WE LOVE ABOUT YOU:

You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. Youâre committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyoneâs voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You donât allow yourself to become complacent with where youâre at and what youâve done, so you seek out new opportunities and challenges.

Responsibilities Include:

Drive Product Enablement & Sales Process Execution
Lead end-to-end enablement strategy for new product, pricing, and positioning launchesâpartnering with Product Marketing to translate messaging into talk tracks, demo flows, and competitive positioning
Build launch certification programs and define measurable adoption metrics (call behaviors, pipeline mix, win rate impact)
Support rollouts of new sales processes and tooling (e.g., Gong), with enablement assets and reinforcement plans that drive behavior adoption
Build Rep & Manager Development Programs
Design ongoing AE development programs across core selling motions, operationalizing skills frameworks (e.g., MEDDPICC) into repeatable training with structured learning journeys tied to tenure and performance
Create manager playbooks and coaching tools to inspect call quality, qualification depth, and deal strategyâsupporting coaching cadences that drive measurable lift in win rates
Measure Impact & Partner Strategically
Define success metrics for every initiative, tracking leading indicators (behavior change, certification completion, call quality) and lagging indicators (win rate, ACV, ramp time)
Serve as a trusted advisor to Sales leadership, aligning enablement priorities to revenue goals and presenting impact insights to executives

Within 30 days you'll...

Complete ChowNow New Hire Onboarding Experience
Build strong relationships with Sales leadership, frontline managers, Marketing, and RevOps
Audit existing AE enablement programs, onboarding, assets, certifications, and tooling
Review pipeline metrics, win/loss data, and call recordings to identify execution gaps
Identify top 3 performance levers impacting AE productivity and begin executing on them

Within 60 days you'll...

Roll out and measure at least one high-impact enablement initiative identified
Build and launch revamped onboarding program
Launch structured manager coaching scorecards
Establish an ongoing AE everboarding calendar tied to performance data
Present early progress and insights to Sales leadership

Within 90 days you'll...

Achieve defined adoption metrics for at least one major initiative
Demonstrate early indicators of revenue impact (improved discovery quality, improved pipeline hygiene, increased attach rate, etc.)
Finalize and socialize a 6â12 month AE enablement strategy

You Should Apply If You Have:

6+ years of experience in Sales Enablement, Revenue Enablement, or Sales Performance roles supporting Account Executives in a SaaS or high-growth technology environment
A proven track record leading enablement programming lifecycles end to end
Deep understand of SaaS sales cycles (especially SMB)
Experience operationalizing discovery and value frameworks into scalable programs (BANT, MEDDPICC, etc)
Strong data fluency â ability to tie enablement initiatives to measurable business impact (win rate, ACV, pipeline conversion, ramp time, etc.)
Experience partnering closely with Sales, Product Marketing, RevOps, and frontline Sales Managers
Experience supporting call coaching platforms (e.g., Gong) and embedding coaching frameworks into manager rhythms
A demonstrated ability to build structured certification programs and measurable skill validation
Excellent executive communication skills; comfortable presenting to senior leadership
Strong organization skills and can lead multiple concurrent initiatives without losing quality or velocity

About Our Benefits:

Estimated Base Salary: $130,000- $175,000 (depending on candidate location and experience)
Ongoing training and growth opportunities.
A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
401(k) Matching
Employer-contributing student loan assistance program or continuing education reimbursement program
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Consistent & fair leadership: weâll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

As one of ChowNowâs core values, âCelebrates Diversityâ, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and weâll work with you to meet your accessibility needs.

Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.

Read here about your California privacy rights.

#Li-Remote

Founding Marketer

2026-02-11T19:00:01+00:00

Type: Remote, Full-Time

About Us

Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If youâre driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity youâve been waiting for.

Overview

This is a hands-on, high-impact role. Youâll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, youâll be expected to execute with speed, creativity, and a strong grasp of data.

We're hiring a Full Stack Marketer to take the lead across acquisition, funnel optimization, and growth experiments.

Ideal candidates donât just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If that sounds like you, weâd love to talk.

You Will Own

1. Performance & Growth Marketing

Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms

Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization

Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement

Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

2.Landing Pages & Conversion Rate Optimization (CRO)

Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention

Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility

Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates

Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion

3. Creatives & Copywriting

Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency

Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)

Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach

Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

4. Lifecycle, Email & CRM Automation

Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals

Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value

Design personalized drip campaigns based on behavior, usage, and funnel stage

Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns

Strategic Initiatives

Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works

Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts

Support hiring, documentation, and team processes as we grow

What Great Looks Like

Youâve taken a B2B SaaS from $0 to $1â5M ARR

You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR

You move from idea to launch in days, not weeks

Preferred Skills & Experience

3+ years in digital marketing with a strong focus on B2B performance marketing

Deep understanding of marketing fundamentals, analytics, and experimentation

Demonstrated ability to leverage AI tools to speed up execution

Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn

Experience optimizing funnels and landing pages using CRO best practices

Experience with email marketing platforms, influencer or affiliate campaigns

Proven track record in SEO strategy, content production, and performance measurement

Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)

Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets

Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

What You Get

Competitive salary

Performanceâbased bonuses

Software for Upskilling & Productivity

Remote-first culture

Work from anywhere

Paid Time Off

Health Insurance

High autonomy, low bureaucracy

Fast-track to leadership for high performers

US HQ Opportunities

Direct access to founding team

High visibility, autonomy and ownership

Hiring Process

Intro call with recruiter

Practical challenge to assess your work quality and work ethic

Final call with founders

Offer

Senior Product Marketer API

2026-02-07T08:00:05+00:00

CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.

We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.

ï»¿We practice transparent salaries and a level structure at CoinGecko:

â¢ The salary for this position is RM14,042 - RM15,446.

â¢ Learn more about our level structure at CoinGecko's Career Progression.

We are hiring a Senior Product Marketer to drive the reach, adoption, and positioning of CoinGeckoâs API, with a focus on Sales-led Growth. You will play a key role in communicating our product value to market, deepening our product-market fit, enabling the sales team with the tools they need to convert high-intent leads (MQLs / PQLs), and supporting go-to-market (GTM) for new features and use cases. This role sits at the intersection of marketing, product, and sales.

What You Will Be Doing

Positioning & Messaging: Define and refine our product positioning and messaging across target customer segmentsâdevelopers, crypto-native builders and projects, businesses, institutional platforms, and more.
Sales Enablement: Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards.
Go-To-Market (GTM) Execution: Plan and execute GTM strategies for product updates, new data endpoints, new data delivery methods, or vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and success metrics.
Drive Thought Leadership & External Visibility: Lead efforts to enhance CoinGecko APIâs visibility through strategic communicationsâranging from PR, media outreach, to thought leadership initiatives. Collaborate cross-functionally to amplify key product milestones, establish crypto data authority in priority markets, and strengthen our market perception among businesses and industry stakeholders.
CRM & Email Strategy: Support post-demo nurturing via CRM/email campaignsâparticularly for Managed Accountsâensuring that leads receive relevant follow-ups and educational content aligned to their use case.
Content Production: Partner with the content and creative teams to create written and visual assets to support product launches, nurture journeys, and sales conversations.
Product-Led Narrative: Translate technical capabilities into clear business value, especially for complex API features. Youâll serve as the voice of the product to the market, and the voice of the market back to product.
Customer & Market Insights: Conduct user, market research and competitor analysis to guide positioning and content. Identify trends, customer pain points, and gaps in messaging. Stay up-to-date with the latest cryptocurrency and marketing trends.
Internal Collaboration: Work cross-functionally with Product, Sales, Growth, and external freelancers as required. Help shape positioning for new verticals and inform future roadmap based on sales conversations and customer feedback.
Planning & Strategy: Actively seek out ways to improve the effectiveness of what we do. Collaborate with team leads to ensure that plans are aligned towards a common goal by reviewing progress and priorities on a quarterly basis, and building a good understanding of what our users want/need.
Improve Playbooks: Besides improving upon existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge sharing activities and ensure that important information is updated/documented well.
Performance Reporting: Track and measure the performance of your initiatives (content usage, campaign conversion, sales feedback) and iterate accordingly. Provide regular reporting and analysis on performance metrics and effectively communicate feedback and learnings with the team. Build and/or automate new dashboards from scratch when needed.
Coaching: Able to mentor interns, junior team members, and manage freelancers.
You are required to support any ad hoc tasks as required by the company.

What We Look For In You

Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, growth marketing, or B2B SaaS marketingâpreferably for API, crypto, fintech, or developer-focused products. Youâve owned or meaningfully contributed to one or more areas such as sales enablement, content, go-to-market launches, or CRM/email marketing. A Bachelor's degree in Marketing, Business, Communications, or a related field is a plus.
Marketing Foundations: Youâre equipped with core marketing skillsâranging from positioning and messaging, to content creation and campaign execution. You understand sales funnels, personas, and value propositions, and have experience using tools like Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, or Amplitude. Bonus if you're comfortable working with light data analysis (SQL) or CRM/email tools for nurturing flows.
Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining, youâre expected to quickly build a strong understanding of our API users (developers, analysts, DeFi platforms), what they value, and how to best position our product to meet their evolving needs.
Bias to Action: Youâre proactive, resourceful, and results-oriented. You donât wait to be told what to doâyou seek clarity, ask questions, and find ways to move forward. You apply what you learn and are constantly looking to improve both your skills and your output.
Operational Excellence: You have a sharp eye for detail and deliver high-quality, error-free work. Whether youâre building a sales deck, writing product copy, or launching a campaign, you hold yourselfâand othersâto high standards of execution.
Strong Opinions, Loosely Held: You form opinions based on insights, data, or market signals. Youâre confident in making calls, but youâre also open-minded and humble enough to shift direction when better evidence or feedback emerges.
Entrepreneurial: You thrive in ambiguity and enjoy building things from scratch. Youâre self-motivated, comfortable working across functions, and eager to take ownership of your projects from strategy to execution.
Excellent Communicator: You write and speak clearly, concisely, and persuasively. You can tailor complex ideas into language that resonates with technical and non-technical audiences alike. Youâre able to collaborate well with cross-functional teams, including Product, Sales, and Design.
Experience hiring and managing freelancers and/or agencies is a plus.

Perks at CoinGecko:

â¢ Remote Work Flexibility: Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person.

â¢ Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.

â¢ Virtual Share Options: You'll be entitled to virtual options, with terms and conditions.

â¢ Bonus: Youâll be entitled to a bonus, with terms and conditions.

â¢ Parking Allowance: Allocated on a claim basis to ease the cost of travelling.

â¢ Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.

â¢ Learning Allowance: You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development.

â¢ Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost.

â¢ Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in social activities!

CoinGecko is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Interested in being a Gecko? Hit the apply button to get started on your application!

Manager User Group Program 11132

2026-01-28T14:01:20+00:00

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

ð¹ Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

ð¹ Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

ð¹ Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Sr. Manager, User Group Program at Coupa:

We are seeking a Senior Manager, User Group Program to own the evolution and operationalization of our global user group program. In this role, you will be responsible for: managing a small team to support our existing virtual and in-person user group events, leading the full implementation of Bevy to build a new, scalable program where meetings are led by customers, for customers, and overseeing the ongoing operations of user groups on Bevy post go live

What You'll Do:

Program Strategy & Leadership
Develop and own the strategic vision and roadmap for the global virtual and in person user group program (leveraging Bevy for virtual events), ensuring alignment with overall business objectives.
Work with Sales, CVMs and Field Marketing to create strategy for customer growth focused âuser groupsâ
Lead, coach, and manage a team responsible for executing the program's day-to-day operations and event calendar.
Secure executive alignment and cross-functional buy-in to ensure the strong integration of the user group program across the customer experience lifecycle.
Define the global chapter structure and establish a clear framework for how user groups will be supported, organized, and managed.

Platform Implementation & Management
Lead the ground-up implementation of the Bevy platform, from configuration to full-scale launch and ongoing administration.
Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems.
Oversee the day-to-day optimization of the platform to ensure operational excellence.

Community & Chapter Leader Management
Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally.
Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high-quality events.
Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment.

Events & Content Execution
Manage the entire event lifecycle of both virtual and in-person events, ensuring a consistent and engaging experience for all participants.
Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer-led content and event sessions.
Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes.

Measurement & Optimization
Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program's business impact.
Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program.
Prepare and present regular reports to senior leadership on program performance and strategic recommendations.

What You Will Bring to Coupa:

Bachelorâs Degree in Business, Marketing, Communications, or related discipline is required.
8+ years of experience in user group program management or strategic program management within a high-growth B2B SaaS or B2B technology company.
Proven ability to lead a team and scale a program's impact through effective delegation and personnel management.
Demonstrated experience in a hands-on program management role, with the ability to lead a complex, multi-phase project from concept to completion.
Experience with the Bevy platform, including implementation and administration, is a plus.
Exceptional project management, prioritization, and attention to detail, with the ability to manage multiple initiatives simultaneously.
Proficiency in tools such as Salesforce, Marketo, Tableau, Goldcast, or other similar platforms.
A deeply customer-centric mindset with a passion for building inclusive and diverse communities.
Excellent communication and collaboration skills, with a proven ability to influence and align diverse stakeholders, including senior executives.
Strategic thinker with the ability to thrive in a fast-paced, ambiguous, and evolving environment.

The estimated pay range for this role is $128,000 - $166,500

The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

#LI-Remote

#LI-TC1

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

By submitting your application, you acknowledge that you have read Coupaâs Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

Senior Manager GTM Analytics and AI

2026-01-27T06:03:14+00:00

Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.

For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.

The company enjoys the industryâs highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

The Senior Manager, GTM Analytics & AI will lead the evolution of our Business Intelligence function into a unified Office of GTM-Ready BI & AI. This role blends revenue strategy leadership with hands-on analytics engineering, owning the analytics and AI foundations that power forecasting, pipeline execution, and go-to-market decision-making.

Mandate:

Build GTM-Ready Intelligence: Align advanced analytics and data models to core GTM strategies and revenue motions
Embed AI into Revenue Execution: Operationalize AI-driven insights across forecasting, pipeline management, and GTM workflows.

Responsibilities:

Revenue Strategy & GTM Initiatives
Own end-to-end revenue analytics supporting annual revenue planning, territory design, quota setting, capacity modeling, and forecasting
Partner with Sales, Marketing, Finance, and RevOps leadership to define GTM KPIs, pipeline health metrics, and growth levers
Architect executive-ready dashboards and insights that drive weekly, monthly, and quarterly revenue operating cadences
Provide executive visibility into performance and forecast accuracy
Drive transparency, predictability, and scalability in GTM measurement
Lead analytics for:
Annual Operating Plan (AOP) and revenue target setting
Pipeline generation, conversion, and velocity optimization
Expansion, retention, and cohort performance analysis
Translate GTM strategy into data products that influence real-time decisions, not static reporting
Serve as a strategic advisor to revenue leadership, proactively surfacing risks and opportunities through data and AI insights

Analytics Engineering & AI Execution
Partner with Analytics function to design and build scalable data models across CRM, marketing automation, product usage, and financial systems
Own the analytics engineering layer (semantic models, metrics definitions, transformations, documentation)
Ensure data quality, governance, and metric consistency across all GTM reporting
Design and deploy AI-powered capabilities and applications, including:
Enterprise AI Search across GTM data
AI-driven insights, anomaly detection, and forecasting augmentation
Embedded insights within revenue workflows (CRM, planning tools, dashboards)
Partner with Analytics to define architecture, tooling, and performance standards
Establish best practices for version control, testing, and analytics scalability
Set technical and strategic standards for analytics delivery
Foster a culture of ownership, business context, and outcome-driven analytics

What Success Looks Like:

Revenue leaders trust analytics as the single source of truth
Annual revenue planning is faster, more accurate, and scenario-driven
AI insights are embedded directly into GTM workflows, not siloed experiments
The Analytics function is viewed as a strategic revenue partner, not a reporting service

Qualifications:

7+ years in GTM analytics, RevOps analytics, BI, or data roles supporting Sales, Marketing, and Finance
Proven experience owning revenue planning, forecasting, and pipeline analytics
Strong hands-on experience with analytics engineering (SQL, data modeling, semantic layers, BI tools)
Experience operationalizing AI or advanced analytics within business workflows
Exceptional stakeholder communication skills with executive presence

Nice To Have:

Experience building analytics functions from early-stage or transformation phases
Exposure to modern data stacks (cloud warehouses, dbt, modern BI tools)
Experience embedding analytics into CRM or GTM platforms

WHATâS IN IT FOR YOU?

Â· An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture

Â· We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance

Â· Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)

Â· Annual fitness allowance

Â· Mental health support provided through access to Calm Premium meditation app and access to Talkspace

Â· Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.

Managing Director AMER Advertising Solutions

2025-12-23T06:00:40+00:00

Kochava provides a unified platform with solutions for advertisers and publishers across the omni-channel advertising ecosystem to link media investments to outcomes.

Kochava is an industry leader in the advertising ecosystem, providing tools and technologies for leading brands, agencies, and premium publishers for measurement and attribution, media mix modeling (MMM), and search ads optimization.

We enable the visibility into and management of trillions of data points, hundreds of millions of users, and billions of dollars in lifetime value (LTV) and paid ad spend. Our suite of solutions are used as a growth stack for leading brands and publishers - empowering them to see and manage their data and unleash the power of their connected audiences.

We are growing and are looking to add a Managing Director, AMER - Advertising Solutions to lead our Americas sales organization. This role will be responsible for building, scaling, and managing a high-performing team of Sales Directors and Account Executives selling Kochavaâs full suite of solutions - including MMP, Search Ads Maven, MMM, and emerging AI-powered optimization capabilities - to demand-side growth marketers, agencies, and strategic partners across North America and Latin America.

The Managing Director, AMER will be a senior sales leader with a strong technical and consultative sales background and proven experience scaling enterprise SaaS revenue teams. This role is accountable for regional revenue performance, sales execution, team development, forecasting accuracy, and strategic market expansion.

You will work closely with executive leadership and cross-functional partners across Product, Marketing, Customer Success, Partnerships, and Finance to execute Kochavaâs go-to-market strategy and drive sustainable revenue growth.

This is a senior leadership role with base salary, performance-based commission, and long-term incentive opportunities.

Role location: New York, San Francisco or Los Angeles.

Key responsibilities include:

Lead, mentor, and manage a team of Sales Directors and their respective matrixed account teams across the Americas.
Own and deliver regional revenue targets, pipeline generation, forecasting accuracy, and quota attainment.
Drive consistent sales execution through defined sales processes, coaching, and performance management.
Act as an executive-level representative of Kochava with C-suite decision makers at brands, agencies, and strategic partners.
Support complex, high-value enterprise deals by participating in executive meetings, negotiations, and closing motions.
Collaborate with Product and Marketing teams to influence roadmap priorities and refine go-to-market messaging based on customer feedback.
Build and expand strategic relationships across brands, agencies, and holding companies.
Represent Kochava at industry events, conferences, and executive forums as a thought leader in measurement, attribution, and performance optimization.
Recruit, onboard, and retain top-tier sales talent while fostering a high-performance, accountable sales culture.

Experience/Skills Required:

10+ years of successful SaaS-based solution selling, with at least 5+ years in a senior sales leadership role.
Proven experience building and leading high-performing enterprise sales teams.
Deep understanding of measurement, attribution, MMM, and performance marketing platforms.
Strong knowledge of the CTV/OTT, mobile, search, and omni-channel advertising ecosystems.
Demonstrated ability to sell complex, multi-product solutions to executive-level stakeholders.
Track record of consistently exceeding regional revenue targets and scaling sales organizations.
Strong executive presence, communication, and negotiation skills.
Data-driven mindset with experience in forecasting, pipeline management, and CRM discipline.
Proficiency using Salesforce, Excel, Word, and PowerPoint.
Bachelorâs Degree or equivalent experience; MBA a plus.

Kochava began in 2011 when a team of mobile and gaming professionals saw the need to better understand the feedback loop of user acquisition, engagement, and LTV for mobile applications. Through the process of creating apps for customers from a wide range of industries, we were repeatedly asked if we could shed some light on what media advertising efforts were converting and the effectiveness of their mobile ad spend by partner. Realizing a solution to these questions wasnât readily available, we started designing and building a mobile measurement platform that would become Kochava.

Kochava is an equal opportunity employer committed to building a team culture that celebrates diversity and inclusion.

Senior Communications Manager

2025-12-11T14:00:14+00:00

About Us:

Ambience Healthcare is the leading AI platform for documentation, coding, and clinical workflow, built to reduce administrative burden and protect revenue integrity at the point of care. Trusted by top health systems across North America, Ambienceâs platform is live across outpatient, emergency, and inpatient settings, supporting more than 100 specialties with real-time, coding-aware documentation. The platform integrates directly with Epic, Oracle Cerner, athenahealth, and other major EHRs. Founded in 2020 by Mike Ng and Nikhil Buduma, Ambience is headquartered in San Francisco and backed by Oak HC/FT, Andreessen Horowitz (a16z), OpenAI Startup Fund, Kleiner Perkins, and other leading investors.

Join us in the endeavor of accelerating the path to safe & useful clinical super intelligence by becoming part of our community of problem solvers, technologists, clinicians, and innovators.

As Senior Communications Manager, you will lead Ambienceâs external communications strategy across press, narrative development, executive thought leadership, issues management and regulatory comms. Youâll bring clarity, discipline, and high judgment to the stories we tell, the risks we navigate, and the ways we show up across the industry.

This role reports to the VP of Marketing and partners deeply with our executive bench, including the CEO, President, CMO (Chief Medical Officer), VP Product, VP Customer Success, and other cross-functional leaders. You will work closely with our PR agency, a fellow Comms Manager, and narrative collaborators across internal organizations ranging from Product and People to Marketing and Sales.

What Youâll Do

Drive Ambienceâs external communications strategy, shaping narrative development, corporate positioning, and the storytelling that supports our commercial and product goals.

Partner with executives (CEO, President, clinical and product leadership) to craft thought-leadership platforms, develop POVs, prepare briefings, and guide them through high-stakes communications moments.

Own proactive and reactive media strategy, including pitch development, news judgment, press outreach, agency coordination, and the design of press cycles for major launches and product milestones.

Manage issues and crisis communications, providing high-judgment counsel and clear response frameworks for negative inquiries, industry instability, data-privacy concerns, and internal events.

Oversee messaging architecture, including corporate narratives, reactive Q&A banks, spokesperson matrices, message grids, and systems that ensure consistency across audiences.

Shape executive-facing content, drafting or editing press releases, statements, op-eds, talking points, and external narratives in close collaboration with PMM, VP Product, Talent/People, and other partners.

Develop and maintain preparedness systems, including media training, briefing materials, scenario guides, and readiness playbooks to strengthen our spokesperson bench.

Amplify earned wins across key channels, in collaboration with Field, Brand/Digital, Partnerships, and Customer Marketing, ensuring high-impact moments land with the right audiences.

About You

You bring exceptional clarity and narrative discipline, with the ability to translate complex ideas into clean, compelling external stories.

Youâre a high-judgment communicator who stays composed under pressure and thrives as a thought partner in sensitive or ambiguous situations.

You have a deep understanding of media ecosystems, journalist incentives, and news value, and know how to shape stories that break through.

You operate with rigor and discretion, handling confidential or high-stakes information with care, maturity, and impeccable accuracy.

Youâre an autonomous operator who builds structure from ambiguity and strengthens alignment across executives and cross-functional partners.

Youâre fluent in healthcare or healthtech communications, with a strong grasp of the context, complexity, and regulatory nuance of the space.

Youâre collaborative, grounded, and capable of earning trust quickly with executives, PR partners, and internal stakeholders.

Bonus Points

Direct experience leading communications for a high-growth digital health or enterprise SaaS company.

Established relationships with healthcare tech, business, or AI-focused media.

Experience navigating regulatory, compliance, or clinical communications.

Track record of securing Tier 1 coverage for product or corporate milestones.

Experience training executives or building spokesperson programs.

Pay Transparency

The base compensation for this role is approximately $165,000 - $185,000 USD per year, excluding equity or bonus targets. Weâve intentionally provided a wide range to allow flexibility in cash/equity mix. Ambience leans toward generous equity grants so that our team truly shares in the impact we create.

Are you outside of this range? We encourage you to still apply â we take an individualized approach to compensation that considers experience, location, and overall fit.

Being at Ambience:Â

An opportunity to work with cutting edge AI technology, on a product that dramatically improves the quality of life for healthcare providers and the quality of care they can provide to their patients
Dedicated budget for personal development, including access to world class mentors, advisors, and an in-house executive coach
Work alongside a world-class, diverse team that is deeply mission aligned
Ownership over your success and the ability to significantly impact the growth of our company
Competitive salary and equity compensation with benefits including health, dental, and vision coverage, quarterly retreats, unlimited PTO, and a 401(k) plan

Ambience is committed to supporting every candidateâs ability to fully participate in our hiring process. If you need any accommodations during your application or interviews, please reach out to our Recruiting team at accommodations@ambiencehealth.com. Weâll handle your request confidentially and work with you to ensure an accessible and equitable experience for all candidates.

Marketing Systems and Analytics Manager

2025-10-31T06:02:20+00:00

The Role

TimelyCare is seeking a Marketing Systems & Analytics Manager to play a key role in optimizing and integrating the marketing technology stack to drive performance, insights, and revenue growth. Reporting to our VP, Revenue Marketing, this role ensures seamless collaboration between marketing, RevOps, and data teams to enable scalable demand generation, accurate reporting, and data-driven decision-making across the organization.

Location

This is a remote position. Reviewing candidates across the country.

What You'll Do

Marketing Technology Strategy & Management
Own the strategy, optimization, and management of the marketing technology stack: 6sense, HubSpot, Salesforce, Qualified, and Salesloft.
Drive utilization, integration, and alignment of tools to support marketing and sales workflows.
Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design.
Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions.
Educate and train the marketing team on tool adoption and data-driven workflows to maximize value from the tech stack.
Reporting, Analytics & Insights
Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution.
Own forecasting and planning models to support marketing leadership in setting and tracking goals.
Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact.
Support financial reporting, including ROI, CAC, and LTV analysis.
Provide data-driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board-level reviews.
AI Enablement & Innovation
Champion and operationalize AI tools and automation across the revenue marketing organization.
Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement.
Enable, educate, and train the marketing team on practical AI use cases within workflows.
Collaboration & Governance
Partner closely with RevOps and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting.
Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance.
Collaborate cross-functionally to ensure end-to-end visibility from marketing efforts to revenue outcomes.
Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

What You Bring

Required
3+ years of experience in marketing systems, operations, or analytics roles with direct ownership of MarTech strategy and reporting.
Hands-on experience with 6sense, HubSpot, Salesforce, Qualified, and Salesloft (or comparable platforms).
Proven ability to translate marketing and business goals into technical solutions and measurable KPIs.
Advanced reporting and data analysis skills (e.g., Excel, Tableau, Looker, or similar BI tools).
Strong understanding of B2B SaaS marketing funnels, attribution, and performance metrics.
Excellent communicator with the ability to synthesize insights and recommendations for executives and peers.
Proactive, positive, and high-energy team player with a growth mindset.
Preferred
Experience managing complex marketing and sales system integrations.
Familiarity with predictive analytics, AI-driven marketing tools, and lead scoring models.
Strong project management and change management capabilities.
Comfort working in a dynamic, fast-paced, data-driven environment.

Benefits + Perks

Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $120,000 â $135,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.

Director Demand Generation US

2025-10-24T22:00:39+00:00

The Opportunity

Seamless.AI is seeking a data-driven, strategic, and execution-focused Director, Demand Generation to own and scale our customer acquisition engine. In this role, you will lead the strategy and execution of programs that drive pipeline, accelerate sales cycles, and deliver predictable revenue growth.

Youâll work cross-functionally with our revenue team to create integrated campaigns that fuel our funnel from awareness through close.

Responsibilities

Own the strategy, execution, and performance of all marketing campaigns to drive users, demos and revenue across the customer lifecycle
Oversee all lifecycle and nurture email campaigns across marketing and sales funnels
Drive segmentation, lead scoring, and behavioral-based automation
Collaborate with sales/ops on routing, MQL optimization, and data hygiene
Optimize CAC, CPL, ROAS, and other acquisition KPIs in B2B campaigns
Increase qualified lead volume while improving customer acquisition cost (CAC)
Drive conversion rate uplift across Content, Landing Pages and nurture flows
Launch high-performing campaign initiatives to drive traffic, impressions, demos and sales.

Skillset

5+ years of experience in growth or performance marketing, preferably in SaaS o

Inside Customer Support Specialist

2025-10-18T06:04:25+00:00

Weâre looking for a proactive and customer-focused Inside Customer Success Specialist to join our team at Brilliant Harvest to be the bridge between our customers, marketing, and product teams. This role ensures customers are informed, supported, and heard â helping us deliver an exceptional customer experience while driving engagement.

Youâll join a growing team that values curiosity, customer empathy, and clear communication. This role offers an opportunity to shape how we connect with our customers â ensuring every message, update, and interaction adds value and strengthens our brand.

Key responsibilities include, but are not limited to:

Customer Communication

Draft and distribute customer communications (release notes, announcements, updates) in collaboration with product and marketing teams.
Manage SendGrid campaigns for customer communications, ensuring accurate targeting, clear messaging, and consistent branding.
Monitor campaign performance metrics and continuously optimize communication strategy to drive user engagement.

Customer Support & Feedback Management

Serve as the first point of contact for customer inquiries, issues, and feedback through HubSpot Service Hub.
Collect customer feedback and usage insights, and collaborate with Product to inform improvements and bug fixes
Maintain an organized feedback loop â logging, tracking, and prioritizing customer feedback for review by product and marketing teams.
Work closely with product management to communicate and prioritize feature requests, recurring issues, and user insights.
Support onboarding and training by maintaining an up-to-date knowledge base and FAQs.

Customer Engagement & Satisfaction

Collect and analyze customer satisfaction trends and provide insights to the VP of Marketing and leadership team.
Identify opportunities (such as using Intercom) to improve communication and engagement touchpoints across the customer journey.
Collaborate with the marketing team to amplify customer success stories and testimonials.

Marketing Coordination

Create simple training materials. Develop basic how-to guides, slide decks, and short demo videos to support customer onboarding and feature adoption.
Support customer-facing content. Draft and update one-pagers or case studies, working with Marketing to keep voice and style consistent with brand.
Capture stories from the field. Gather photos, quotes, and testimonials from dealers and farmers to share back with the Marketing team.
Assist with campaign execution. Help adapt and distribute existing dealer-focused programs or co-branded assets provided by Marketing.
Pitch in at events. Coordinate dealer event needs and provide on-the-ground support with materials and content capture.

Qualifications:

2â4 years of experience in customer support, customer success, or communications (preferably in SaaS or technology).Background in marketing, communications, or content creation (comfortable writing copy, building presentations and flatsheets (Canva), capturing content in the field, and leading tutorial/video content). Not a requirement to be a graphic designer, the key is the ability to create a decent draft that can have final polishing done by a graphic designer.
Experience with SendGrid (or similar email delivery platforms), Intercom and HubSpot CRM/Service Hub.
Strong written and verbal communication skills with excellent attention to detail.
Ability to manage multiple priorities in a fast-paced, collaborative environment.
Passion for customer experience and translating feedback into meaningful action.
Understanding of heavy equipment (Construction or Agriculture)

Nice to Have:

Experience creating or managing release notes and customer communications for software products.
Familiarity with marketing automation, analytics tools, and customer journey mapping.
Understanding of product-led growth or SaaS business models.